My former Poynter colleague Chip Scanlan explains what the nut graf is and why it is important.
The nut graf has several purposes:
- It justifies the story by telling readers why they should care.
- It provides a transition from the lead and explains the lead and its connection to the rest of the story.
- It often tells readers why the story is timely.
- It often includes supporting material that helps readers see why the story is important.