Survey Shows How Working Journalists See Importance of Social Media Skills

Screen Shot 2015-01-19 at 9.43.15 AMEdelman Media Network interviewed 250 working journalists and found:

  • More than 75 percent of journalists say they feel more pressure now to think about their story’s potential to get shared on social platforms.
  • To make their stories more shareable, journalists are infusing their stories with five key ingredients: video/images, brevity, localization, more use of human voice and a proximity to trending topics.
  • Nearly 3/4 of journalists are now creating original video content to accompany their stories. However, very few journalists (13 percent) are relying on sourcing consumer-generated video and only 3 percent are using corporate video.
  • Journalists see five key trends impacting their profession this year: more mobile friendly content, faster turnaround times, more original video, smaller newsroom staff and social media growing in influence.

Here are the trends the study spotted in an info graphic. It is worth your time to wallow around in this graphic, especially in the extreme right column: